Conservatives: YOU CAN GET IT IF YOU REALLY WANT

OK, so I said I was going on a holiday... I just couldn't resist with this one. David Cameron launched the Conservatives new campaign which I must say is pretty darn good. You can see the clip here. Sorry no embed due to music licensing restrictions.

The campaign is targeted at the "Myspace" generation. You really don't know how much I hear that phrase each day and detest it. Anyway, things aside, Cameron has done a massive social media campaign on Facebook which you can see here. Now the average Myspace/Facebook user comes in all ages, shapes and sizes, but if you was to put an age on them you would safely say the club 18-30 range. This group of people are less likely to vote Conservative, or have been less likely to have done in the past. If the Tories want to win this election they really need to win over new, younger voters to compensate for those now in their 30's who have been left with a bitter taste in their mouth from the Thatcher/Major years.

The song which has been selected is Desmond Dekker's "You can get it if you really want". You many of heard of it, but most young people wont have a clue who he is. When Labour were doing their campaign, they selected a song which was new, fresh and the popular dance track appealed to clubbers as well as delivering a message "Things can only get better", to which they did... anything could of been better than the state which the Tories were in the 90's. Although things have come full circle with Gordon Brown's cabinet, we are seeing more and more sleaze hitting the headlines. The point I am getting at here is that although the artwork and presentation of the campaign is nicely pulled off, the song which the Conservatives have chosen just doesn't really connect with the generation of voters they are trying to target in the way which Labour did. Nice try, but must try harder.

Can anyone think of a better song for the Conservatives?